The Outdoor Store

Open 7 Days A Week

(715)273-5250

The Outdoor Store - Fishing Department

Our fishing department offers a wide variety of rods, reels and tackle. Our friendly staff will make sure you leave the store with the right equipment and the knowledge to know how it works for your next outing.

We have the freshest bait in town!

Local Fishing Tips

The Outdoor Store offers more than just helping you get geared up, they also will point you to some of the best fishing spots on local lakes and rivers. We Carry the Top Brands in Fishing Equipment

  • PLANO
  • NORTHLAND
  • RAPALA

  • LINDY
  • SHIMANO
  • HT TECH
  • FRABILL
  • MUSKY INNOVATIONS
  • CLAM CORP
  • STRIKEMASTER
  • MITCHELL
  • FENWICK
  • PFLUEGER
  • SHAKESPEARE
  • Berkly Fishing
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